“CRIS-BEN’S WOODWORKS Vision : To become the most reliable Furnishing company within Metro Manila and its nearby provinces in the within the next 3-5 years”.
Business Objectives : Increase Sales, Market Share and Net Income through the following strategies:
• Specialization - Strengthen Marketing Strategy by focusing on customer needs;
• Brand Identification – To further employ the different marketing fundamentals through the following:
o Product - Ensuring guaranteed quality on the products and services delivered to its customers;
o Price – Tailor-fit to the needs and capability of the customer;
o Place – Strategically located in Rizal but is agile in servicing nearby towns and nearby city-proper sites;
o Promotion – Would utilize different mediums to understand the dynamic needs of today’s customer.
• Cost Position – Further establish a low-cost position in manufacturing and in distributing by continuously improving the internal processes and embracing technology to achieve cost-efficient facilities;
• Service – Strengthen the company’s ancillary services through an established support system, guaranteed, after-sales-service;
• Leverage – Continue the best financial leveraging strategies and control measures.
CRIS-BEN’S WOODWORKS was established by the late Crispin Cruz in the 1950’s. Primary location of its operations is situated in Taytay, Rizal. Main thrust of the business is the manufacturing of builders’ woodworks which include the following:
o End to End Services: Free estimation, product delivery, installation and guaranteed after-sales-service.
With decades of experience in the wood furnishing industry, CRIS-BEN’S WOODWORKS has perfected the quality of its products and services.
• Riverview Project by (Golden Fortune Techno Built Inc.)
• Toki-Toki Restaurant in the Fort (including its renovation)
• Zamuco Residences in Magallanes Village (furnishing and renovation)
• Four Seasons in Binondo (Golden Fortune Techno Built Inc.)
• Sky Tower II in Binondo (Golden Fortune Techno Built Inc.)
• Orchard Residences in Masangkay (Golden Fortune Techno Built Inc.)
• Montalbo Residence – 100 Kennedy St. North Greenhills
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